“Leaving” and “Gathering” of Post-90s Collective Memory in the Age of Media Convergence

The latest media, which is called the “fifth media”, was a only show that brought about changes in the media age once upon a time. But in the modern and contemporary media development, it is leading the media integration upon other types. Traditional newspapers, outdoor media, radio and television known as the four major media are also steadily moving forward with compatibility, reform and innovation. French social science scientist, Halbwachs, first proposed the concept of collective memory. Of course, many elements that constitute and form collective memory can be taken into consideration, while this article only cuts through from the perspective of the media, and hopes that a more positive collective memory framework will be formed. The cultural self-confidence, and explore new methods and outlets for cultural self-confidence